USC Marshall Announces Business of Film Degree – Deadline

The USC Marshall School of Business has announced the launch of a new four-year joint degree, the Business in Cinematic Arts (BCA).

To build the next world-class entertainment leaders, first-year students and sprinters of USC Marshall School of Business and School of Cinematic Arts admitted to USC Marshall can apply to enroll in the program and earn a Bachelor of Commerce degree in Cinematic Arts.

Courses include the future of digital media and entertainment and the business and management of games. Throughout the program, students will meet guest industry leaders, including executives from Hulu, FX, MTV Networks and Lionsgate Studios Television.

As part of the degree, students must complete an industry placement. Past internships include Paramount Pictures, Creative Artists Agency (CAA), Universal Music Group, and more.

Marion Philadelphia, Academic Director of the John H. Mitchell Business of Cinematic Arts Program, has a background in public relations, journalism, marketing, and themed entertainment industries. Originally from Germany, Marion has edited and translated nonfiction, contributed to Caltech’s Einstein Thesis Project, and is a published novelist. She is a business communication and educational leadership specialist with expertise in pedagogy, curriculum, instructional design and teacher professional development. She is the recipient of the USC Mellon Faculty Mentoring Excellence Award and the Evan C. Thompson Faculty Mentoring and Leadership Award.

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