New York, September. Feb. 21, 2022 (GLOBE NEWSWIRE) — The Black Group, one of the largest collectives of Black-owned media and diverse creators, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced a partnership to help Black-owned media Expand their programmatic offerings. Working together is aimed at increasing the revenue engine for these Black-owned brands, while also strengthening the value proposition of the companies that choose to work in the Group Black collective.
One of Group Black’s goals is to create a more equitable media environment and provide opportunities for Black-owned brands to scale faster than ever. Combining Magnite’s ad technology across a variety of channels and formats, including desktop, mobile, audio and video, Black-owned publishers will be able to leverage the power of the Magnite platform to create scaled solutions for brands looking to advertise with Black. Owned media.
Thousands of omnichannel publishers around the world use Magnite’s technology to manage and monetize their ads. By partnering with Group Black, minority-owned publishers can access measurement systems they previously had no access to.
“Partnering with Magnite fits perfectly with one of our key missions at Group Black, which is to make it easier to buy black-owned media at scale,” said Kerel Cooper, president of advertising at Group Black. “As the largest independent supplier-side platform, Magnite has the technology and relationships to help us achieve this vision.”
“We are delighted to support The Black Group’s mission to provide Black-owned publishers with programmatic technology and tools across a variety of digital formats, including display, video, CTV, DOOH and audio, to help more effectively manage and scale their advertising strategy,” said Mike Laband, Magnite’s senior vice president of programmatic platforms. “Magnite is working with publishers to help create scalable packages for Group Black’s buying community.”
About the black group
The black group is the home of culture. Group Black’s goal is to build the largest collective of Black-owned media and diverse creators by actively deepening access to media funding allocated to Black-owned media businesses and investing in the next generation of innovative and equitable media. It consists of two divisions, Group Black Media and Group Black Ventures, with a simple mission to dramatically change the face of media investment and ownership. Group Black aims to connect a diverse generation seeking content and experiences that reflect their identity. (www.groupblack.co)
We are Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of ad transactions every month. Magnite is located in bustling New York City, sunny Los Angeles, mile high Denver, historic London and Sydney, with offices in North America, EMEA, Latin America and Asia Pacific.